Everywhere.
Always On.
Discover the Digital Universe and More.
Who we are
Planet Media Group is a full-service media agency built to meet the needs of the world of Digitial businesses and to reflect the media habits of the new Era.
While digital media is very much at our heart, our experience and expertise cover all channels advertisers might use to connect with consumers.
We build honest, long-term partnerships with businesses that want to produce smart and effective media campaigns.
Our services
We start with your business objectives, then build media strategies that help you achieve them. We believe in expressing smart thinking in simple ways. We use solid and proven media planning, tools and techniques so we can provide audience-led solutions and focus on your business needs.
Planet Media Group is a multidisciplinary design and communication agency, specialized in creating bridges between brands and clients using a wide range of skills and technologies: design and comunication, websites and apps and social media.
What we do
Integrated media solutions custom fit for your business.
Media Strategy,
Planning & Buying
Every media strategy we create, begins with a deep understanding of your business strategy and your customers. From there, we define audiences and media channels to create an end to end, measurable customer journey.
Our media planning & buying includes online and offline media channels as well as integrated media opportunities and packages across single or multiple media channels.
Media Implementation
&
Optimisation
Our philosophy here is simple. Start hands-on and stay hands-on. We use market leading tools and technologies to manage and monitor media implementation, with a strong focus on ongoing oversight and optimisation by experienced, senior people.
We love automation – but our clients have seen time and time again the difference a hands-on, human approach makes to their results.
Learning & Analysis
Everything we do is based on achieving your objectives.
So, before we start anything, we make sure measures and dashboards are in place to capture every relevant action. Then rather than lock it away at the agency until the results are good enough to show our clients, we give every one of them 24/7 unrestricted dashboard access from day one.
Why Planet Media Group?
We're here to help you get business results.We're obsessed with finding out the metrics that matter to you the most, then helping you get them where you want them.
Experience counts. We've got one of the most experienced media team and you can expect that team to be hands-on running your account.
onsumers don't limit themselves to one media channel, so neither do we. We provide strategy, planning and buying across every channel.
As business owners ourselves, we know what we expect in a relationship. So that's what we deliver to our clients. We do what we say we will, we keep you informed and we don't waste your time. It's just good business.
At Planet Media Group, what you see is what you get. We are 100% upfront and transparent about our fees, there are no hidden costs or nasty surprises. We use Real-Time tracking and reporting system available for our agents and our customers.
Social media presence
Social media is everywhere. And everyone is using it, from your teenage neighbor who's trying to go viral on TikTok with the latest dance, to your 86-year-old grandmother who's using Facebook to track down long-lost friends. But, not all platforms work for every business. So, if you were hoping you'd reach the end of this piece and there would be an easy answer as to which ones your company should be on, well, you're out of luck.
That's not to say there isn't an answer, it's just that every social media mix will be unique. Different platforms have different functionality which often makes them more suitable for specific brands and industries. Are you looking to boost customer engagement? Increase your reach? Create unforgettable brand experiences?
You need to figure out what you want to get out of your social media presence and then determine which strategy will help you achieve those goals.
Be selective, find the platform or platforms your audience is using, and then customize your campaign to reach them.
Facebook isn't number one anymore. Sure, the platform that you connect with your mom, third-grade teacher, and neighbor is still there, and still as popular as ever (even more so, actually).
But now it's Meta. Or at least the company that owns it, Instagram, and WhatsApp are now Meta, Inc. The platform has seen a demographic shift, but it's still the big dog on the social media block. Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.
The News Feed increasingly suppresses business posts, but there are still ways to bolster engagement without investing in ads. However, if you really want to drive action from your audience, Facebook ads are a great way to do it.
Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement.
Facebook isn't number one anymore. Sure, the platform that you connect with your mom, third-grade teacher, and neighbor is still there, and still as popular as ever (even more so, actually). ...
The original video social media platform, YouTube maintains dominance in that market. It is currently the second most used platform with 2.2 billion monthly active users. The potential for reach on YouTube is unrivaled, with 81% of U.S. adults using the platform. The numbers can't be ignored.
YouTube has a strong user base across all age groups. This includes the difficult-to-reach 65+ demographic, 49% of whom use the platform, second only to Facebook.
YouTube covers all genres from beauty, gaming, and education to DIY home improvements. This is the platform for most brands to invest in, with video being the growing medium for content marketing.
The original video social media platform, YouTube maintains dominance in that market. It is currently the second most used platform with 2.2 billion monthly active users. The potential for reach on ...
WhatsApp remains the most popular social messaging app, way out in front of Facebook Messenger. The closed messaging app might not seem the obvious choice for brands. But consider that SMS has a 98% open rate compared to 20% for email. It's a captive audience. And, unlike SMS, WhatsApp messages are free to send.
If you use WhatsApp for customer service and retention, you probably already realize its potential for brands is huge and distinctly under-leveraged.
If you can crack WhatsApp, you'll have a direct marketing channel to your audience.
WhatsApp remains the most popular social messaging app, way out in front of Facebook Messenger. The closed messaging app might not seem the obvious choice for brands. But consider that SMS ...
Instagram is a social network where product-based businesses, influencers, and coaches can thrive. Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B's connect with a massive audience, they can link the product information and sales straight from the Gram.
If your target demographic is under 35, Instagram is a gold mine: 67% of 18-24-year-olds use Instagram, with 67% of Generation Z and 58% of Millennials using the app daily.
Instagram is a social network where product-based businesses, influencers, and coaches can thrive. Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not ...
TikTok bills itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy. TikTok has certainly struck a chord as it's the youngest app to market but has already seen incredible growth.
In 2017, after only one year, the app became the fastest growing app worldwide. Despite attempts to ban TikTok in the U.S. and being banned in India, as of 2021, the app had been downloaded more than 3 billion times globally.
If you want to connect with Generation Z, TikTok is the platform to check out.
In the U.S., 25% of the audience is a teenager or younger. Those users are highly engaged, too; with an average user session of nearly 11 minutes, which is twice as long as Pinterest, the next closest app.
TikTok bills itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy. TikTok has certainly struck a chord as it's the youngest ...
Unlike other social media platforms, Twitter saw a decrease in the number of users in the past year. This may be attributed to the banning of former president Donald Trump and fears of conservative censorship.
As of this writing, the site is in the process of completing a $44 billion sale to Tesla CEO Elon Musk. This announcement led to large fluctuations in follower numbers as the political makeup of the users changed, a process Twitter referred to as “organic” in nature.
In spite of a clear understanding of what the future holds for the platform, if your business is related to entertainment, sports, politics, tech, or marketing, you stand to earn tremendous engagement on this app.
On Twitter, brands have an opportunity to craft and hone their voice. There's room to be clever and personable, while still being informative and helpful.
Jump into threads, provide value, share your own content as well as others, and join the non-stop conversation.
Unlike other social media platforms, Twitter saw a decrease in the number of users in the past year. This may be attributed to the banning of former president Donald Trump and ...
If your target demographic is young, you definitely want to get in on Snapchat. The most active users on Snapchat are 13-year-olds, and they're spending upwards of 30 minutes a day on the app.
Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.
If your target demographic is young, you definitely want to get in on Snapchat. The most active users on Snapchat are 13-year-olds, and they're spending upwards of 30 minutes a day ...
Reddit heralds itself as “the front page of the internet,” and according to Alexa rankings, Reddit is one of the top 20 most-visited sites.
Reddit has a unique blend of content and community, with more than 2.8 million communities or subreddits, dedicated to every topic imaginable.
With so many niches, there's a place for every brand and business – it's a matter of finding the niches where your potential customers are active and diving in. However, be warned: Reddit is a fickle place and won't tolerate blatant self-promotion.
Tread lightly as you begin to navigate because if you get the tone wrong, commentators are quick to jump in and can trash a brand.
Reddit heralds itself as “the front page of the internet,” and according to Alexa rankings, Reddit is one of the top 20 most-visited sites.
Reddit has a unique blend of content ...
Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout, and DIY-related pins. In addition, anything with rich visuals can thrive on Pinterest.
Notably, 60% of Pinterest users are female. If you have a predominantly female audience, that's a compelling reason to invest time in social media marketing on Pinterest.
That's not to say that men aren't on Pinterest – it has a male audience percentage of 40%.
Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout, and DIY-related pins. In addition, anything with rich visuals can thrive on Pinterest.
Notably, 60% of Pinterest ...
Twitch is a live streaming platform for gamers, with 15 million users everyday Twitch is hugely popular.
The primary focus on Twitch is video games. Users can watch other people playing games, interact with other viewers, or live stream their own gameplay to the world. Lots of different games are streamed, with popular titles such as Fortnite, Team fight Tactics, League of Legends, and Grand Theft Auto V being among the most watched.
Streamers also have the potential to earn money through subscriptions and Twitch partnerships.
Twitch platform allows users to find out about new titles, get tips on how to play games, interact with other gamers, and follow gaming personalities. Like sports fans watching their favorite football or tennis star, Twitch viewers follow their favorite gamers.
While gaming makes up the majority of the content on Twitch, the platform also hosts music performances, cookery demonstrations, tutorials on arts and crafts, and an IRL (In Real Life) section in which people live stream aspects of their lives.
Twitch is a live streaming platform for gamers, with 15 million users everyday Twitch is hugely popular.
The primary focus on Twitch is video games. Users can watch other people playing ...